Growth Marketer
We're hiring a Growth Marketer to own acquisition end-to-end, not just paid performance. Paid media is a big part of it (our ad library is 300+ live creatives, almost all statics, so this is about execution and iteration, not production), but the role also reaches into organic, content, and automation wherever they move the growth number.
Revenue through paid channels is the number you own. Everything else (CPL, CAC, attribution, funnel data) exists to move that number.
What You'll Own
Run and optimize paid campaigns across LinkedIn and Meta: planning, execution, iteration
Extend reach beyond paid: organic, content, and automation wherever they move the growth number
Own cost-per-lead, CAC, and paid channel performance as core metrics
Maintain and iterate the attribution layer after initial setup (built in partnership with an external consultant)
Build and ship vertical-specific landing pages
Dig into in-product usage data to spot where the funnel is leaking, and act on it
Run a prioritized experimentation backlog: test messaging, creative angles, channels, and landing page variants, kill what doesn't work fast
Own performance reporting: CAC, CPL, conversion rate, and revenue-through-paid, tracked and shared without being chased for it
Work tightly with the graphic designer, product, and PLG to keep campaigns moving without waiting on perfect creative
What Good Looks Like
Enforced focus over spread: one industry, one product, four geos, 30-day sprints, not ten campaigns running at half-effort
Comfortable pushing back on sales (“have you actually done X?”) rather than just taking briefs at face value
Resourceful by default: missing tool, missing data, missing person, you find a way around it instead of waiting
Fluent with statics-first creative constraints; you don't need video to make a campaign work
What You Bring
3-6 years in growth marketing
Both B2C and B2B growth experience preferred, you know these funnels behave differently and don't treat them the same
Hands-on with LinkedIn Ads and Meta Ads: not just strategy decks, actual campaign management
Comfortable working beyond paid alone; organic, content, or automation experience is a plus
Working knowledge of attribution and analytics tooling (you don't need to have built the layer, but you need to live in it)
Based in Pakistan, India, or Eastern Europe: timezone overlap matters, this isn't a US-hours role
Bias to action over process: you'd rather ship an imperfect test than wait for a perfect brief
How This Role Fits
This is a standalone executor role. It does not overlap with existing go-to-market, rev ops, or sales enablement functions; those stay exactly where they are. You own growth acquisition and attribution, full stop.
Timeline
Target start: before September 30
Campaigns need to be live by October 1, so you'll hit the ground running: setup and testing happen in your first days, not your first month
If you're serving a notice period, we're open to a part-time consulting start to hit the launch date
Why Join us?
Help build the future of hiring, genuinely
Work with founders who care deeply about building something iconic
Backed by global and regional tier-1 investors
High ownership, fast execution environment: real autonomy to build, test, and scale
- Locations
- Romania
About TradesApp
TradesApp is a platform built to connect skilled workers with employers looking for reliable, experienced talent.
We're focused on making the blue-collar job market simpler, faster, and more accessible - helping workers discover opportunities while helping businesses find the people they need.
From the first job search to the next career move, TradesApp is built to support the people who keep businesses, construction sites, factories, homes, and communities running.
TradesApp - Find Work. Build Your Future.